President Donald Trump’s reelection campaign is planning to drop $10 million to advertise during the Super Bowl, the start of a massive election-year spending spree that will intensify over the coming months, according to four people briefed on the plans.
The campaign has purchased 60 seconds of commercial time during the Feb. 2 Super Bowl, which is likely to be the most-watched television event of the year. The ad or ads — it’s unclear whether it will be a single 60-second spot or a pair of 30-second commercials — are expected to run early in the game, when viewership is likely to be at its highest.
With the investment, the Trump campaign is dipping into a deep war chest it has amassed over the last year. The reelection effort and the Republican National Committee announced last week that they raised a combined $463 million in 2019 and had nearly $200 million on hand.
The Super Bowl advertising, coming a day before the Iowa Democratic caucuses, is part of a broader spending effort. Starting this month, campaign aides say they intend to increase their TV, radio, and digital advertising.
They have also approved plans to spend millions of dollars on outreach to key voting blocs including women, evangelicals, Latinos, and African Americans. Trump campaign recently launched an aggressive effort to woo black voters, taking out ads on African American-owned radio and newspapers.
“The president’s decision to stay aggressive and keep the campaign open after his first election gave us a huge head start on his reelection,” Trump campaign manager Brad Parscale said in a statement, referring to the president’s announcement within days of his 2017 inauguration that he would seek reelection. “Now 300 days out we are throttling up. The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas.”
This won’t be the first time the campaign advertises during a major sporting event. The reelection campaign ran commercials during last year’s World Series declaring that Trump’s “no Mr. Nice Guy, but sometimes it takes a Donald Trump to change Washington.”
Former New York City Mayor Michael Bloomberg has also purchased $10 million in Super Bowl advertising time, an aide to the billionaire Democratic candidate said. The New York Times first reported Bloomberg’s plans.
See What Major News Sources are Saying about this Below:
President Donald Trump’s reelection campaign is planning to drop $10 million to advertise during the Super Bowl, the start of a massive election-year spending spree that will intensify over the coming months, according to four people briefed.
Michael R. Bloomberg’s presidential campaign has secured 60 seconds’ worth of advertising during the game on Feb. 2. President Trump’s re-election campaign announced it had done the same.
It’s the battle of the billionaires. The campaigns of former New York Mayor Michael Bloomberg and President Donald Trump each plan to spend $10 million for advertisements during the telecast of next month’s Super Bowl.